Choosing the Right Paper for Your Next Print Project

People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth.

Choosing paper is one of the first things you should decide on when starting your new project. No one sheet fits every project. Paper is three-dimensional and makes all the difference in how your project turns out.

When your rough graphic design is done, the next step should be to talk to your printer about choosing the right papers. Ask them for their paper suggestions so you can decide what would be best.   

Turnaround Times for Paper

Getting your quote early will help you know the turnaround time to expect and when you will need to provide the design to your printing firm to get it on time.

Durability of Paper

When choosing the right paper, evaluate whether it needs to be something that will last or if it’s something meant for a shorter lifespan. If meant for direct mail, you might choose something less sturdy. But if you are working on a marketing brochure, annual report, or a catalog, you will need something sturdier and more heavy duty.

Personality of Paper

Considering the life span, texture, color, and personality of the piece will determine what type of paper you should use. Ask yourself what impression you hope to make with this piece; then make sure your paper represents that well.

For example, if you are promoting the environment, be sure to use recycled paper. A non-profit asking for money probably doesn’t want to invest in top-tier quality because it might make the recipients think they already have enough money. However, if you want to represent quality and luxury, choose a paper that will represent that.

Use a coated, glossy, matte, or silk sheet for colorful, crisp images or photographic reproduction. For more of an understated type of image, use fluorescent inks and the more natural surface of uncoated papers. 

If you want to create a unique look, try a one-color printing job. Pair it with unusually textured papers or specialty papers. This is a huge trend in Europe and is making its way to the United States and Canada.

The Many Whites of Paper

Just when you think your project is easy because you want white paper, think again. There is blue-white, balanced white, natural white, soft white, and much more. You will definitely want to talk to your printer about these options. The blue-white is quite popular right now because it allows the various colors to shine through. Warmer whites are more comfortable for the eyes to read for long periods of time.

Other Paper Considerations

If you are looking to print on both sides with heavy ink, you will want to talk to your printer about choosing a heavier stock. If your project will be mailed, you will need to consider the weight to make sure it fits the USPS requirements; otherwise, it can cost you more to mail.

There are so many variables when it comes to printing your latest marketing project, and that’s why we are here to help. We offer sound advice with solid delivery on our promises. We want to help your business shine. Contact us today!

 

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