The 8 Dos and Don’ts of Branding

Your brand is often the key to growing and keeping your customer base. 

A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to print-based marketing. This is why it is essential to make sure your brand is in tip-top shape!

How do you know if your brand is on point or missing the mark? You follow these dos and don’ts of branding.

The Dos of Branding

1. Take the Time to Update Your Brand Logo

Even iconic brands like Coca-Cola revamp their logo on occasion.

The longer you have been in business, the more likely you need to update your brand logo. You want your brand to appear fresh and relevant. You don’t have to redesign your brand logo completely; just give it a revamp. 

2. Pay Particular Attention to Detail

Designing for print leaves little to no room for error.

You want to get it right the first time and avoid costly fixes down the road. Therefore, it is usually best to start with a digital design before printing the final product.  

3. Take Advantage of Print Textures

Because print-based marketing gives the consumer something they can hold, don’t forget about using print texture to enhance your brand.

Techniques like folding, embossing, or even well-placed foiling can create a unique print experience. 

4. Respect White Space

With print, sometimes less if more.

Try to leave space between the icon and the text. Try your design in black and white before adding color. You’ll see just how impactful it is or realize you need to go back to the drawing board for tweaks and adjustments.  

The Don’ts of Branding

1. Forget to Edit

Editing is often the best friend of printing and branding.

Come up with several options before settling on something final. Brands will inevitably evolve, but spending the initial investment of time on the front end will allow you to come up with a solid brand.

2. Add Too Many Fine Details for Printing

There is a time and place for intricacy when it comes to branding.

Intricate designs with multiple colors and gradients may be amazing for digital marketing platforms but will most likely get lost in translation in print. So instead, think simple but unique for print purposes by scaling back fine details.

3. Use a Wide Variety of Colors

One of the goals of print marketing is to get the customer’s attention.

While you can do this with color, too many colors may have the opposite effect. Think about the size of your print materials and use that to guide your choices of colors. 

4. Use the Wrong Font

Think about your brand. Is it bold? Demure? Classic?

Choose a font that represents the overall feel of your brand. For example, a construction company would likely never utilize a swirly font with loopy letters. Put your font choice to the test before making a final decision. Look at it in various sizes. If it doesn’t translate well to several settings, choose another font.

Creating a brand for your business doesn’t have to be an impossible task. When you keep these dos and don’ts of branding in mind, your business can be well on its way to iconic status in no time. 

Partner With a Marketing Expert

When it comes to building a successful printing brand, partnering with an experienced team of marketing experts is crucial. With years of valuable experience, we’re here to help your business shine. Contact us today to get started!

Creative Ways To Use Print Marketing to Boost Your Business 

There are many ways to increase business through marketing with print.

Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force.

According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart.  

As old as advertising itself, print media is an invaluable resource. A host of strategies have yielded results over time; however, unique print marketing campaigns have ultimately proven the most successful. 

Utilize Social Media’s Simplistic Design

Most companies have adopted digital media into their marketing repertoire.

Customers enjoy simplistic layouts, separating information and graphics. Plus, it has become a recognizable feature of this media-minded society.  

Easy ways to incorporate digital inspiration into print marketing include (but are not limited to): 

  • Signage on or around your business
  • Business cards
  • Mailing materials
  • Promotional handouts 

Incorporate the Magic of Multiple Mediums

The Louvre famously employed a simplistic roadside billboard campaign in 2017.

It emulated the orientation, scale, and minimalism of a typical social media post that billions of users are familiar with. However, the museum also took the additional step of including non-conventional aspects to complement their high-way gallery. They set their roadside advertisements up to sync with three local radio stations. The audio component allowed drivers to hear a 30-second artist introduction. Along with attracting more visitors, the Louvre also gained international recognition for its creativity. 

There are endless undiscovered frontiers companies are exploring every day.

One of the best parts of print marketing is its versatility. Virtually anything can become a canvas to market your business. Marketing can also be seen in other lights. For example, a print media campaign does not have to include conventional forms of print advertisements.

While signage, business cards, and mailers are fantastic ways to reach customers, marketing can also be done through creative and more indirect ways. 

Printing Is the Best Marketing Route

Regardless of the methods you employ, finding the right printer to begin your next successful and innovative marketing campaign is simple.

To truly transform your business, join forces with an experienced team of print marketers. We’re here to help.

Do Your Print Marketing Materials Need an Upgrade?

There is a great deal of time, effort, and energy placed into updating your print marketing materials.

You need to cover all the relevant information in a very limited space. This means you need to fully optimize your messaging and make sure your materials attract attention.

With all this thought going into ensuring packaging and flyers and postcards are fantastic, you may be unwilling to make regular updates. Unfortunately, this can allow your message to become stale or even allow inaccurate information to be shared with customers over time. 

Time to Make a Change! 

Donna, a local florist, realized it had been more than 6-8 months since she reviewed and revised the messaging on her printed materials.

She knew it was probably time to make some tweaks. Businesses can change dramatically over time, with shifts in hours of operation, updated special offers, and more making an appearance. 

Regular reviews to ensure your messaging is still on point helps keep your marketing materials fresh and interesting for repeat customers. Plus, it ensures that any new prospects have your best offer in front of them at all times.

Donna worked with her local print shop to update her messaging, and her customers certainly noticed! She received many positive comments and new clients from an updated postcard and flyer combination that she designed and had printed locally.

Update Graphics and Colors

Has your logo evolved a bit over time?

It’s not unusual to spread out all of your marketing materials on a table and find that you have several iterations of logos or color schemes represented. Viewing your marketing materials together as a whole can add necessary cohesion to your brand. 

While you may not want to follow on-trend color schemes or make changes based on the seasons, you may want to do a quick update to your color palette. Ensuring that your brand look stays fresh and current is an important part of brand management. 

Put Your Best Offer Forward

Are you placing your very best offer in front of clients and prospects? Do you need different offers for individuals at various stages of the buying journey?

Now is a great time to look at your audience segments and see if you can fine-tune any graphics for eye appeal while meeting their unique needs.

Whether you’re looking for options to create branding materials for a new company or simply refreshing your current options, your local print shop is here for you! We work with organizations of all sizes to ensure you have access to exceptional resources to promote your brand. 

The Do’s and Don’ts for Taking Better Pictures with Your iPhone

When it comes to great print marketing, high-quality images can make all the difference.

Since most people today have a smartphone they use for taking pictures rather than a digital camera, here are five do’s and don’ts for taking better pictures with your iPhone.

DO’S

1. Do use portrait mode when capturing pictures that focus on people.

Many forget to make good use of the portrait mode when capturing a friend or family member. Portrait mode will focus on the person only and blur out the background. This mimics the effect that a professional camera reflects.

2. Do keep your “live” feature on when taking pictures of moving objects or people.

Using the “live” feature comes in handy for things or people that move quickly, for instance – a busy baby or a sports game. After the live picture is captured, you will be able to go back, edit the picture, and choose which frame you’d like to be the key photo.

3. Do make sure your camera lens is not foggy or smudged.

This is something that is commonly overlooked when pulling your phone out to take a picture. Wiping off the lens with a cloth or t-shirt will make a marvelous difference in the clarity of your picture.

4. Do use the “auto” edit wand for each picture.

It’s as easy as it sounds! Clicking that auto edit wand will do wonders on your pictures if you don’t know where to start. It’ll auto-adjust the white balance, color tone, exposure, etc.

5. Do use natural lighting for better color and clarity.

Use sunlight at every chance you get. The more natural lighting you use, the less grainy your images will look. For example, standing near a window when indoors will allow natural lighting to come into your picture.

DON’TS

1. Don’t use the front camera for anything except selfies.

The front camera on an iPhone is usually a lower megapixel than the rear-facing camera. The images taken with the front-facing camera will turn out more “grainy” than images captured with the rear-facing camera.

2. Don’t stick to the default filters that Apple provides.

There are many other filters available, especially on Lightroom and for purchase, that provide better color for your pictures.

3. Don’t expect as high of quality when using iPhone pictures at a larger scale.

iPhone has a great camera, but it can’t be compared to a $2,000+ DSLR camera. If you’re looking to enlarge a picture for a canvas or banner, it’s best to rely on the use of a professional camera rather than a smartphone.

After following these tips, your iPhone pictures will be worth more than a thousand words. And, when you’re ready to get those pictures out to the world through great print marketing, give us a call!

How to Inspire Action with Highly-Engaging Postcards

What do dentists and direct mail have in common?

New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base.

Dr. Diep Truong (of Viva Dental) gave direct mail postcard marketing a try in 2011. After streamlining a process for mailer design, demographic targeting, and ROI reporting, this Indiana-based facility consistently experienced a 400% ROI on their postcard campaigns, with a 50% conversion rate of inbound calls for scheduling appointments.

As 2020 kept people closer to home, attentiveness to direct mail has grown. As a result, response rates are high, and now is the time to invest in sharp, unique direct mail campaigns! Postcards are a particularly good investment, with oversized postcards garnering one of the highest direct mail response rates.

According to recent statistics, 23.4% of consumers say they would respond to relevant postcards of interest to them (compared to 7.9% for letter-sized envelopes).

Ready to wade into the water of a new postcard campaign? Here are a few steps to success in 2021:

Take a Multi-Pronged Approach

One of the biggest trends direct mail is seeing is the consolidation of online and offline advertising.

Take a multi-pronged approach to generating leads, so your social media ads prompt curiosity, but your print ads pack some punch with greater neurological impact.  

Keep it Simple and Succinct

People are busy, and if they’re going to look at your mail, they’ll need a good reason.

Make sure your postcard leaps off the counter with unique imagery, splashy colors, a memorable catchphrase, or an unbeatable offer. And remember, when it comes to direct mail, less is more. Postcards that are sharp and straightforward will communicate much more than those packed with content.

Grab Emotions

According to one Harvard marketing study, 95% of purchasing decisions are made subconsciously.

If people’s hearts are in the driver’s seat, then direct mail should aim straight at this target. Research shows that the primary emotional appeals that prompt action are:

  • Fear
  • Greed
  • Anger
  • Guilt
  • Flattery
  • Exclusivity
  • Salvation

Experiment with Specialty Branding Features

Because postcards are so economical, there’s lots of room to add embellishments.

Try haptic coatings, embossed logos, foil-flecked accents, or even scents.  When Sunsilk co-creations wanted to snag more customers, they decided to add an experiential element to their designs. Its gorgeous lime and hot pink postcards came with a tiny shampoo sample attached and a scented trial as well: “scratch to smell the new fruity fresh fragrance of this apple-coconut shampoo!” Customers may not sniff shampoo in the store aisle, but a scented postcard is irresistible!

Specialty branding makes a stronger impression on readers as they physically interact with your marketing. So build curiosity and engagement with these fresh, creative designs.

Postcards Inspire Action

Postcards are distinct, direct, and easy to read.

50.9% of people say they find postcards useful, and direct mail as a whole is especially inspiring to young people. Because many people today are glued to their phones, millennials, in particular, say that postal mail inspires them to action much more often than email (in fact, 30% say direct mail is effective in getting them to visit a website, go to a store, or make a purchase).

When you are ready to take your postcard marketing efforts to the next level, sign up for a personal consultation with one of our mailing experts. Our work-in-progress partnership will simplify each step and position your business for maximum impact!

6 Winning Direct Mail Campaigns

Direct mail offers results that other channels just can’t match.

According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers’ effectiveness. These methods below catch your recipents’ attention and increase the chances that they’ll read and respond to your direct mail piece. 

6 Winning Direct Mail Campaigns

1. Instill Curiosity with a Quiz

Do you worry your direct mail envelopes are going in the trash unread?

Take a page from Harvard Medical School’s playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open.

2. Benefits, Not Features

As marketers, it’s so easy to get caught up in promoting all the neat features of your product.

Your readers, however, don’t care about that. They care about how your product can be of benefit to them.

HelloFresh hit the mark with a February 2020 mailer that highlighted three big benefits to ordering their kits. At a glance, readers could see that the service could save them time, save them money, and offer more variety.

3. Leverage Testimonials

Research shows that a recommendation, whether from a friend or a stranger, has a lot of sway on reader opinions.

In fact, 70% of people will trust a recommendation even when it comes from someone who they don’t know. 

Florida Gulf Coast University used the power of testimonials by putting recommendations from past students right on their mailing postcard. Having names, faces, and a glowing recommendation from current students helped convince potential attendees that the school is a good choice. 

4. Use the Magic Word

No, not “please.” The powerful word that gets your mailer a second look instead of a quick trip to the recycle bin is “free.” 

A March 2020 mailer from Estee Lauder catches attention with bright coloration and a prominent offer for a free gift when people visit their counter inside Macy’s. Offering a gift is a way to get people inside your brick-and-mortar location, where there is an increased chance that they’ll take the opportunity to buy.

5. Catch the Eye with Familiar Forms and Images

When Nestle was promoting their Kit Kat Chunky bar in the UK, they used a familiar image — a Royal Mail card about an undeliverable package.

However, instead of the normal reasons for failure to deliver, recipients learn that the free chocolate bar Nestle intended to send them was “too chunky” to fit through their mail slot. The mailer served as a coupon to get a free bar to try from the store.

6. Invite Recipients to Interact with Your Mail Piece

To raise awareness for World Water Day in Belgium, the organization demonstrated the importance of water in an innovative way.

They sent a postcard that could only be read after the reader held it under running water. This tactile trick increased engagement and also got the group a viral bump on social media.

No matter what your business, it’s possible to catch readers’ eyes and attention with your direct mail pieces. Think about how to evoke your recipient’s curiosity, which can lead to engagement and conversion.

Use Every Inch for Impact with Creative Custom Envelopes

Do you want to grab attention or showcase your brand? First impressions are vital!

When it comes to reaching your clients and prospects, envelopes are the unsung hero. Envelopes act as a silent messenger, building a very personal bridge between your company and its core customers. Great packaging can enhance emotional engagement and increase response rates, and envelopes are an easy place to start.

Direct mail stats show the value of a well-designed envelope. While response rates for email or social media advertising are typically less than one percent, direct mail generates a rate closer to 4.5%. And oversized envelopes are the most productive, with a response rate around 5%, generating a whopping 37% return on investment!

While not all mail is opened, 100% of recipients will interact with your envelope. Want to put your printed real estate to work? Here are some clever ways to add panache to your envelopes:

Craft A Monogram to Match Your Return Label

Like a royal signature, monograms use two or more letters to form one symbol.

Monograms can be used as a logo itself (like the overlay of the letters “NY” to form the New York Yankees icon, or the blended letters “VW” to form the classic Volkswagen symbol). But monograms can also be used in addition to a logo, and look great as a design motif next to the return address section.

The return address is one of the first places a reader will look, so why not spruce up this corner with a graphic or a monogram motif?

Add Color with Back Panel Art

Want to send a memorable message?

Add depth and dimension with back panel art. There are so many fun ways to do this. Try full-color accents to the top triangle, write your slogan in script text across the bottom, add custom stickers as fasteners, or design your logo into the closing flap (so it looks like a wax seal).

Creative envelopes are very pleasing to the eye, so take your back panel to the next level with full-color photos, playful text art, or contemporary custom labels.

Create Mirror Images in Opposite Corners

When you want to think outside the box, don’t limit your signature to the return address section.

Instead, create a mirrored design between the top left and the bottom right corners. A brand named “Matrix” may have this name in small script font next to their return address but add a larger script “M” bleeding off the bottom right corner of the envelope. A skyscraper logo may be printed as a thumbnail in the top left corner but as a larger symmetrical reprint in the bottom right quadrant.

Try Teaser Text

When you want to entice first-time prospects, consider teaser text phrases on one or both sides of the envelope.

Teaser text should compel readers to open your envelope by promising something of value like, “Receive a Free Map Set,” “Your Recipe Booklet Enclosed,” “Just for You,” or “Your Exclusive Offer of ____ is Here!”

Nonprofit organizations use teaser text to invite prospects to be part of a greater vision. For example: “A Lasting Legacy: Connecting People to Nature Since 1920,” or “She survived war. She needs YOU to survive COVID-19.”

When you want to add impact to your marketing, the envelope is a simple place to start. Amplify your image and add confidence to your communication today!

5 Hot Summer Marketing Ideas to Give Your Business A Boost

Unless you sell beach hats or slushies, summer can be a slow season for many businesses.

That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and boost your customer engagement with these lively, life-giving options.

Use Giveaways to Learn About Your Clients

“You’ve Got Tech Problems? I’ve Got Answers.”

Nikole Gipps is the founder and developer extraordinaire behind “That Super Girl.” Specializing in online support services for small businesses, Gipps grows her base seasonally by featuring “Summer of Learning” giveaways. Weekly emails boast giveaway choices (like business books) and tutorial freebies. Her recent contests increased customer engagement, doubled the subscriber list, increased workshop enrollment, and offered insights into topics that interested people most.

What freebie could you use to spark interest this summer and build momentum for the fall? Start dreaming today and create lasting benefits for your business.

Lower Prices as Temperatures Rise

Want to have a little fun with the heat?

Offer discounts that increase in proportion to the temperature. For example:

–Give clients $10 of any purchase of $100 or more when the temperature rises above 100 degrees

–Try a “pay 80 percent” promotion for any day temps land in the 80s

–Post sunny “peak” discounts on the day Summer Solstice occurs

Launch a “Staff Favorites” Campaign

Everyone enjoys a good-natured rivalry, so have some fun while rewarding your best employees with a summer getaway or a valuable gift card.

Here you can generate friendly competition among staff members by asking customers to vote on their favorite barista, customer service rep, or sales associate. Clients can vote through social media, digital polls, or onsite displays. This can humanize your brand and incentivize your team to provide stellar personal service.

Give Away Summer Swag

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure. Looking for affordable items to catch prospects’ attention? Try frisbees, stress balls, customized lip balms, labeled clip and go hand sanitizers, zip-front drawstring bags, absorbent cooling towels, water bottles, and more.

Beautiful Outdoor Banners

It never hurts to have friends in high places, so go BIGGER with large-scale banners!

Ensure your message wins the day with this hard-to-miss publicity tool. Vibrant, strategically placed outdoor banners can grab attention near busy intersections, at the entrance of your business, or at festivals and high-traffic events. Try hanging pole banners, feather flags, retractable banners, or a giant step and repeat display (great for photo ops and selfies).

Use Sizzling Incentives to Tip Them Toward Action

Summer is a perfect time for celebration, refreshment, and the unique expression of your brand.

Want to increase the emotional attachment customers have to your business? From a dash of color on your packaging to gorgeous window decals, print promotions can be part of any summer campaign. Want to talk options? Contact us today for samples.

Build Customer Confidence: 4 Brand Identity Essentials

Trust builds confidence.

That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. Here is one helpful way to describe it:

Brand identity is the image or character of your business as people relate to it. For example, the BMW image of elite luxury has grown naturally from customers’ repeated exposure to BMW’s ads, endorsements, and products.

Brand imagery is the aesthetic appearance of your brand’s core identity and messaging. This results from all the visuals (from billboards, print ads, or product packaging) that represent your brand’s identity.

When a company has a strong brand, it is easily recognized, which grows people’s trust. Trust builds confidence, and confidence begets loyalty. When a business has built superiority in a particular niche, repeat customers are more willing to buy in other areas. When you have loyalty from your base, you have space to increase prices or ask for bigger commitments. 

Breaking Down the Brand Experience

When building a brand, think of an iceberg in which only the tip is visible.

The substance exists below the waterline. The brand elements that are most seen and celebrated (like brand imagery) are not always the most important. The brand experience – the mosaic of customer interactions people have with your business – is part of a greater journey.

Here are four dimensions of this mosaic:

1. Brand Voice

If your brand was a person, what would they sound like?

Are they loud and animated or reserved and refined? An organization’s name, tagline, and editorial style comprise an overall projection of its voice. As these elements are developed, consider how the words would sound in the mouth of a brand spokesperson or its founder.

Also, try to contrast the voice of your competitors. If your rival brand has a highly polished voice, you might consider adopting a friendly, down-to-earth style.

2. Consistency in Core Elements

Building the foundation of your identity starts with identifying core elements.

Strong brands create a style guide that anchors them to brand colors, key fonts, a logo projected across different backgrounds, and a style they hope to express (e.g., “elegant, clean, scalable, approachable yet excellent”).

Once you’ve nailed these keys, you can embellish with design tweaks, humor, or variations on patterns (of ads, print layouts, customer stories, and more). Like music, good design balances order and variation to make a beautiful composition.

3. Total Time

People want to feel like they are in control.

The total time invested in transactions is an essential consideration for today’s consumers. Don’t want to wait in a massive drive-through line? Order ahead in the app. Hate the grocery store line? Use the self-checkout. Perhaps you need to focus less on saving them money and more on saving them time.

Small tweaks you make to the customer experience can assure clients that their time is valuable.

4. Framing Customer Choices

Brand building is about affecting customer choice.

While prospects initially engage with emotional triggers like color, shape, image, or tone, eventually, they’ll ask deeper questions about their spending or time commitments. This involves both upfront expenses and opportunity costs; if customers buy from you, they implicitly say no to another brand.

Think strategically about speaking to buyer emotions regarding loss aversion, short-term sacrifices (vs. long-term gains), or sunk costs (how people don’t want to lose what has already been invested).

Brand identity goes beyond simple appearance. Decisions you make about voice, consistency, time, and customer choices can create strong feelings that prompt a profitable response!

Winning the Name Game: What We Can Learn from the World’s Stickiest Brands

Have you ever wondered how the most iconic brands got their names?

The Lego story is as elegantly simple as the blocks themselves.

The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the brand name came from the Danish term for “play well” – leg godt. By combining the first two letters of each word, he created a unique and meaningful brand name that has transcended countries and generations.

In 2016, Lego’s turnover grew 6% to 5.1 billion euro, surpassing Mattel’s measly $4.9 billion, making them, for the first time, the world’s largest toy company.

Making Your Name Stick

A great name can make a brand.

In today’s expansive global market, it gets harder and harder to win the name game. If you want your name to be known and respected, you have to pick a winner and make it stick.

What makes a great brand name? The “stickiness” of the word can make all the difference. Names that closely align with the service they offer are especially memorable (like Twitter, Smuckers, Naked Wines, SnapChat, Netflix, PayPal, Red Bull, Dollar Shave Club, and Snuggie).

Names with engaging metaphors are powerful too. When paired with a clear graphic device, names that suggest something beyond their literal meaning create some of the most evocative brand identities.

Take Amazon, for example. When Jeff Bezos was looking to carve out space as the biggest bookstore globally, he wanted to convey his company’s sense of mystery and endless possibility, available to any customer with an internet connection. Bezos tried two or three names before settling on “Amazon.”

The metaphorical impact of this name had great appeal: the Amazon River was the biggest in the world, home to a vibrant ecosystem as exotic and different as Beso’s dreams. It was the ideal metaphor for his new venture. The Amazon was striking and boundless, just as he wanted his online store to be. It was also the largest river in the world, 10 times larger than the next contender – perfectly fitting the vision for Amazon’s status today!

Growing Top-of-Mind Awareness

Once you’ve found the right name, it’s time to get it in circulation.

Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service. When your name becomes familiar, you will enjoy all kinds of perks:

— People will know who you are and what you do

— A viewer will be more open to reading your ads or mailings

— Search engine users will be more likely to visit your website

— Prospects will be warmer toward a referral from one of your current customers

— Customers will be more likely to choose your brand over others, even if there are cheaper options available

Looking for ways to get your name out in your community or industry? Here are 10 ideas:

1. Create a custom hashtag that plugs your unique selling proposition 

2. Participate in or sponsor local events

3. Build bright, colorful infographics 

4. Post regularly to social media using your brand voice

5. Sell your name through special shapes (i.e., die-cut postcards, magnets, or key chains)

6. Go mobile by creating colorful decals for vehicles

7. Hang full-size posters in “can’t miss” locations

8. Add a blog to your website and feature it in printed inserts or newsletters

9. Invite your employees or VIP customers to wear branded clothing at key community events

10. Design beautiful labels for all your products

It’s a good idea to use a mix of online and offline strategies to build awareness in most cases. The more customers see your company, the more likely they are to think of you when they’re ready to buy.