8 Special Day-Themed Direct Mail Campaign Ideas for Summer

Summer is approaching, and along with the warm weather come dozens of opportunities for your company to connect with customers!

Creative campaigns are one of the best ways to engage customers and inspire them to purchase from you. Why not try discounts and promotions centered around unique holidays? 

Research has shown that consumers respond more positively to special day-themed products and promotions than to ordinary campaigns. So here are eight ideas for special day-themed promotions to use in your direct mail this summer!

8 Creative Summer Special-Day Promotion Ideas

1. June 2nd- National Donut Day 

Who wouldn’t be motivated by a sweet incentive?

Try mailing coupons that read “Bring in this coupon for a free donut with purchase!” to draw customers to your store. 

2. June 5th- Thank You Day  

This is a great time to reinforce connections with existing customers.

Mail out a card from your company thanking your customers for their loyalty and choosing to use your services! 

You could even add a discount code (ex., THANK-YOU-5) to nudge them toward another purchase.

3. June 11th- National Children’s Day

A day to celebrate kids should always be celebrated!

Let your customers with families know you’re supporting them and appreciate them by doing something fun for their kids. 

You could include a kids’ craft or coloring page in your mailing packet and information about a sale on any kid’s clothing, decorations, bedding, toys, or games your company might sell. 

4. June 22nd- Positive Media Day 

This is an excellent opportunity to bolster your company’s social media presence!

Mail out a flier celebrating Positive Media Day and encourage customers to follow your company’s accounts. 

You could also introduce a “challenge” for customers to make a funny or uplifting social media post and use your company’s designated hashtag along with #positivemediaday to be entered into a giveaway!

5. June 27th- National Sunglasses Day 

There are a couple of ways you could get creative with this day.

You could try offering a free pair of branded sunglasses to each customer that stops by, offering a discount for each customer that comes into your store wearing their sunglasses, or an online coupon code such as SUNNIES-10 for 10% off.

6. July 12th- National Simplicity Day

Embrace the simple things at your company with this holiday, and encourage customers to do the same by offering a sale price on the “basics.” 

A great way to do this is to create an “essentials” bundle or package of different services and products at a discounted price. Consider sending direct mail that uses the tagline “Keeping it Simple with a National Simplicity Day Sale” or something similar. 

7. July 15th- National Give Something Away Day

In honor of Give Something Away Day, you could give something away to your customers!

The Zero Price Effect has rationalized that customers perceive free products to have a high value because there’s no risk to it since they’re not spending anything. 

An easy example would be a BOGO (buy one, get one) sale or simply including a product of lesser value as a “gift” with any purchase made on that day. 

8. August 8th- National Dollar Day

A creative design for a direct mail piece celebrating National Dollar Day would be to create a rectangular postcard printed with a dollar bill-like image and advertising $1 off each product or service purchased that day.

Go ahead and use some of these ideas, or create your own, to celebrate unique holidays and engage your customers with your direct mail this summer! And when you are ready to print, give us a call. 

5 Ideas to Make the Most of Your Trade Show or Event

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry.

However, you must craft a strategy to ensure you can make the most impact. 

Here are five things you should do when planning for, attending, and evaluating the results of a trade show. 

5 Tips to a Successful Trade Show Experience for Your Company

1. Set goals

Treat your company’s appearance at the trade show just like a campaign.

What do you want to gain from the event- closing leads, making sales, or increasing brand awareness? Be specific and include numbers: for example, your goal could be to gather at least 150 leads during the event or to sell 30 products.

Also, remember to share your goals with the team that will be at the event with you! 70% of people who share their goals with others accomplish them, while only 35% accomplish them when keeping them to themselves.

2. Create your booth and message

The biggest goal for a trade show is to attract customers to your booth and give them something to engage with once they stop by.

You can stand out from the crowd in different ways- through giveaways or handouts, eye-catching displays, and choosing a booth in a high-traffic area (near entrances or food stations).

The items and signage at your booth should also focus on the central call-to-action for your campaign that day. 

3. Spread the word before and during the show

Make people aware that your company will be at the event!

This will help draw people to your booth once they arrive at the trade show. A great way to do this is through social media ads, email, or direct mail outreach.  

Attendees at the trade show will likely search online to see which booths to visit. Post information, photos, and videos during the show, along with your booth number, so that attendees can come to find you! 

4. Collect information effectively

Meet with the team running your booth before the show starts to discuss your method for collecting leads.

Popular methods for lead collection include paper forms, digital forms, a trade show lead app, business cards, and business card scanning.

Depending on the organizer of the trade show, you may have access to badge scanning technology, which even gives you the option to import the information directly to your CRM. 

Whichever method you use, just be sure everyone on your team is on the same page so that capturing and entering the data is streamlined.

5. Help them remember you

Ensure that anyone you speak to during the event leaves with your contact information or at least something with your company name.

Business cards are classic, and brochures work well, but you can get creative too and use t-shirts, pens, notepads, or stickers. This will remind them to reconnect with you after leaving the event!

For help with show-stopping visuals, memorable business cards, and expert advice, call us! We are your local print marketing resource and look forward to helping you make the most of your next trade show.  

The Local Advantage: 8 Reasons Getting Your Print Needs Locally Helps You Win Every Time

When you think of printing your projects, going with an online company might seem easy and quick. However, there are numerous benefits to choosing a local print shop for all of your printing needs!

Not only can going local provide personalized service and high-quality work, but you also get the satisfaction of supporting a business in your community.  

Here are a few more reasons why getting printing done locally can be an intelligent choice for you.

8 Reasons Getting Your Print Needs Locally Helps You Win Every Time

1. Paper Choices

When you print a project, you want to choose the perfect paper.

Making this selection online is tough. You can’t feel it, touch it and see precisely what you are getting.

Going to your local printer allows you to do just this. You can touch the paper, feel its weight and size, and experience what your project will look and feel like. 

2. Premium Finishes

You might want to try premium finishes when going all out and want something different to grab your customers’ attention.

Seeing these samples in person will allow you to choose your project’s exact finish. You can’t do this online.

3. Support Local

When you print locally, your dollars stay in the community.

You are supporting them, just as they will support you. Think network marketing. You’ll be able to refer each other to customers looking for each other’s services.

In fact, for every $100 spent, roughly $68 to $73 returns to local activity. Money is kept in the community because locally-owned businesses often purchase from other local companies, service providers, and farms.

4. Quicker Turnaround

Typically, we can offer a quicker turnaround than online.

Online printers manage thousands of orders each day. Yours will be dropped into a queue, and it will get done when it gets done…and don’t forget to consider shipping time. 

5. Solving Problems

If, by chance, something happens to your printing project, you have an immediate solution when printing in person rather than online.

We want to know your business goals and help you make informed decisions.

6. No Shipping Fees

You don’t have to pay for shipping and handling when you print locally.

We will let you know when the project is ready for you to pick up!

7. Great Pricing

Many people mistakenly think that printing locally costs more, but this could not be farther from the truth.

Most local printing firms will be competitively priced. We know what other printers offer and pay special attention to keeping our costs low.

8. We Care

We care about our service and reputation more than online companies do.

That means you will get better customer service, options, and solutions for your projects.

These are only a few reasons you should choose your local printer rather than online.

If you are looking for a local printer who offers quality, customer service, and pride in their craft, look us up.