5 Self-Mailers That Help You Stretch Your Budget

Everyone wants to save money. But we also wish for success. So how do we achieve both?

Self-mailers are the answer. It’s a tried-and-true method of marketing that gets readership and results.

Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are read more often than an email.

When physical mail goes into your mailbox, you know it’s intended for you, and you take notice. One benefit of a self-mailer over a traditional envelope is that a self-mailer can be creatively designed with attention-grabbing text and images.

Direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list. Compare that to: Mobile 0.2%; Email 0.1% for a Prospect list and 0.1% for House/Total list; Social Media 0.1%; Paid Search 0.1%; Display Advertising 0.02%.

1. Newsletters

Newsletters hold essential information about your business and how you can help your clients. In addition, it allows space for articles on several things.

Make your newsletter monthly, and people look forward to seeing it in the mail and reading it.

Keep your reader in mind, however. Don’t just tell what is new at your business. Instead, show them how important it is to do business with you. And include a call-to-action, so they know how to get a hold of you.

Also, incorporate your logo, pictures, graphics, and white space. But don’t pack it too full.

2. Postcards

These clever little items let you transfer a thought or solution to your customers. Use it as a teaser, announcing that something big is coming. Or use it to promote a new item.

Show a picture of how it helps your customer, rather than just a shiny item. Use a standard size or extra-large postcard.

Either way, it’s a quick read and will capture your client’s attention.

3. Brochures

Use these comprehensive pieces in the mail, around town, or wherever you do business. They are perfect for trade shows as well. These are easy to take with and affordable to mail.

People look at brochures containing pertinent information, attractive pictures, and graphics. The text is usually broken up by panel and allows for an easy read.

Always include your logo and a call-to-action so that guests will contact you.

4. Tri-Fold Mailer

Try a tri-fold mailer to get optimal results while saving money. These are typically six panels that open up to be an oversized postcard about 6″ X 11.”

These are great for promoting sales, adding coupons, and a tear-off business card.

5. 6-Fold Mailer

These are similar to the tri-fold but with a little more space. Again, you can use these mailers vertically or horizontally.

Self-mailers are creative and get noticed. 

We’re here to help you create your next budget-friendly, eye-catching self-mailer. Contact us today to get started!

5 Top Reasons Tracking Metrics is Vital

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute.

Your marketing deserves to be read and digested. But how do you know how effective it is? That’s where tracking metrics come in.

Without tracking metrics, you have no idea if your campaign and business are thriving.

Proper metrics should be giving you answers to the following questions:

• What were your results in the past?
• What are your goals for the future?
• Is there something that should be improved?
• Which targets did you reach?
• Which targets did you miss?

1. Makes your business efficient.

Looking at metrics helps analyze how well all aspects of your business are doing.

When you’re able to view and analyze key metrics, it makes it much easier to run your business. In addition, you know where to invest your resources and focus on the most critical issues.

2. Gauges performance of staff.

Tracking metrics helps analyze the performance of your staff, and it will show you what areas are succeeding and what areas are lacking.

Then, if there are problems, you can tackle the issues head-on.

If not, you can reward your employees.

3. Alerts you to problems.

Keeping an eye on metrics will immediately alert you to problems and issues in your business.

This helps when you’re out of the office or on vacation and want to stay updated on how things are going.

In addition, metrics will alert you to the areas you need to focus on when you return.

4. Develops accountability and consistency.

Knowing what areas to improve will help your business become more vital.

It’s like training for an athletic event. The more specific your metrics are, the better you are to train for the big day or event.

5. Improves business.

Good metrics rely on numbers rather than opinions.

Words like good quality, bad quality, and acceptable quality are vague. They may depend on the personal opinion of the person expressing them.

But when you have the numbers in place, you can get the numbers that will enable you to improve your business.

When you have good metrics, you can improve different areas of your business, coach your employees, and meet your customers’ needs.

Our metrics show that our customers are happy with our products and service, as you are probably aware.

Check us out today!

How to Keep Up With Direct Mail Trends

As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketing.

Despite the many new marketing avenues available, direct marketing remains a multi-million-dollar industry, with companies spending $38.5 million of total advertising revenue in the United States on direct mail campaigns. 

With an average response rate of 4.9 percent, direct marketing is still alive and is a beneficial marketing tool all businesses should take advantage of.

Continue reading to learn more ways to help you and your business keep up to date with current direct mail trends: 

Watch What Is Coming in the Mail

One way to see what other businesses are doing is to keep an eye on what is coming through your mailbox.

Whether a letter, postcard, magazine, etc., there is much to learn about increasing brand awareness by watching and taking note of which advertisers are trying to get your attention. 

Ask Your Customers

Take time to learn from your customers and what drives them to different businesses.

What types of ads caught their attention? How do they hear about most local companies? What direct mail marketing items, such as ads, coupons, specials, and more, are likely to get them into a store or to hire a local business?

Check With Other Business Owners

Ask other business owners with similar products or services what works for them and which direct mail campaign strategies have proven to drive results.

Most business owners are willing to share their plans, while others might be tougher when sharing information with a competitor. Access to knowledge other business owners possess is vital in developing long-lasting positive relationships with other business owners, so you can share ideas and work together to learn more about direct mail marketing. 

Direct mail marketing campaigns are on the rise as more businesses start implementing various tools to help directly reach consumers. Everything from postcards to catalogs and coupons to letters can target consumers drawing attention to your brand.

Understanding the latest direct mail marketing trends can help keep your business on top of the latest advertising strategies, helping you stay competitive in your target market.