4 Hallmarks of a Great Advertising Message (Examples Included!)

There is power in good copy, but there’s MAGIC in great advertising.

Want proof? Enjoy this trip down memory lane!

• When You Care Enough to Send the Very Best (Hallmark, 1934)
• Breakfast of Champions (Wheaties, 1935)
• Melts in Your Mouth, Not in Your Hand (M&Ms, 1954)
• Betcha Can’t Eat Just One (Lay’s, 1963)
• The Few, The Proud, The Marines (US Marine Corps, 1977)
• Just Do It (Nike, 1987)

A strong slogan is a snapshot of what the best ads embody.

Their idea is short, captures attention, and leaves a lasting impression on consumers long after the message fades.

Drafting Short Soundbites with Big Ideas

Writing convincing copy is both a skill and an art form.

Advertisements should be unique, timely, persuasive, memorable, and concise. Easy, right? If only it were that simple.

Whole books are devoted to helping you write 30-second promos, but if you’re looking for the very basics, here are four tips to get you started.

1. Know Your Audience

You can only hit a bulls-eye if you have a tangible target in mind.

To shape the perfect message, you’ll need to review exactly who your target prospect is and the advertising medium where your ad will appear. Alert writers won’t pen a word before nailing down these details.

2. Highlight Your Unique Selling Proposition

Today’s buyers are overwhelmed with options, so they must quickly understand what makes you different from your competitors, or they’ll disengage altogether.

When you want to stand tall in your industry, a unique selling proposition (USP) sets you apart. USPs clarify the reason customers should buy from you and you alone.

What makes your product or company different? Brainstorm ways you can say this in one punchy phrase.

For example: 

• Saddleback Leather: They’ll fight over it when you are gone (because our products will outlive you!)
• Geico: 15 minutes could save you 15 percent more on your car insurance

3. Use Offers that Sell

Add a natural conclusion – like an exceptional deal, a date-sensitive timeline, or a risk-free option – combined with a clear next step that prompts people to act.

For example: 

• No charge for the first two months. Email ___ for your subscription.
• Free returns, no questions asked. Take your ___ home today!
• Only ___ tickets remain! Reserve your spot HERE.

4. Unleash Your Inner Poet with Active, Emotional Language

Only have a minute or less?

Maximize your mic time with bold headlines, flavorful adjectives, and poetic flair. Need inspiration? Here are 120 clear examples of words and phrases for marketing with emotion.

Brief and Brilliant

Ready to rock it? In closing, remember this advice, often credited to President Woodrow Wilson: “Be brief, be brilliant, and be gone.”

Contact us today to help get your great advertising messages out in print!

3 Reasons Brochures Still Have a Role in Modern Marketing

The classic tri-fold brochure.

These documents with information, images, contact info, and a flashy slogan are commonly seen in clinic waiting rooms, on tourist boards, or inside your local paper.

You may wonder, “In this digital age of social media, emails, and streaming services, do brochures still have a place in marketing?” 

Absolutely! 

Because of their portability, unique designs, tangible quality, and simplicity (no pop-ads interrupting your future customer), brochures offer a creative and effective marketing option to boost your exposure to current and prospective customers.

The Role of Brochures in Modern Marketing

Here are three reasons why brochures still have a role to play in modern marketing.

1. Slow Down Your Customer

Allow your potential customer the time to read about your company on their own terms, without notifications or emails interrupting them.

In our fast-paced world, sometimes a simple brochure is just the right amount of reading a person wants in an ad.

According to a recent study, over 95% of recipients of brochures read at least the main points. This study encourages brochures because it found that once individuals have a brochure, they almost always read at least the most critical information.

2. Break the Ice

Brochures are also an excellent ice breaker between you and your future client, giving you some common ground to discuss when you first meet.

When potential customers pick up and read your brochure, they begin cultivating an understanding of your company.

As you meet with these clients and begin a relationship, this inaugural impression springs into action. 

3. Share More Info

With five separate sections spread out over a traditional trifold and room for an engaging front page, there is ample room to share your business’s information, values, mission, success, and contact info on a brochure. 

What to Include in an Effective Brochure

Engaging Graphics

Vivid colors, clarity, and boldness in your visual aids are essential to grab and hold your audience’s attention effectively. 

Consider every detail to entice your reader or potential customer,
making the experience more engaging and compelling.

Fonts and layout, often overlooked, are key elements that play a pivotal role in delivering your message and enhancing the effectiveness of your content.

Informative Images

Using graphs or charts is a helpful method to explain the impact of your business, give an overview of results, or highlight other positive aspects of your company. 

These visual aids are effective and straightforward to comprehend, offering a clear and concise representation of complex data or achievements.

Include Promotions or Coupons

Incorporating promotions or coupons into your brochure can significantly enhance its effectiveness.

By offering your customers actionable items, like encouraging a phone call or inviting them for a physical visit, you create a direct pathway for engagement.

Create bridges between you and future clients today with the power of a brochure. 

Contact one of our professional and personable marketing experts today to create a brochure that boosts your business! 

Spotlight on Specialty Printing: Foil Stamping

Step into the spotlight and discover the captivating world of foil stamping. 

Embellishments, like foil stamping, add a wow factor to your printed pieces. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans first adorned their creations with dazzling gold leaf. 

Today, foil stamping still reigns supreme, infusing a touch of luxury and sophistication into business cards, invitations, packaging, and promotional materials.

How it Works: The Artistry Unveiled

Get ready to be amazed as we reveal the magic of foil stamping.

A heated metal die meets a delicate foil sheet, and the magical transformation begins with just a touch of pressure.

The adhesive layer on the foil comes alive, gently transferring onto your chosen canvas.

The result?

A stunning raised metallic design that captures attention and radiates pure brilliance.

Types of Foil: A Kaleidoscope of Possibilities

Let your imagination run wild with an array of foil options, each possessing its charm and allure:

Metallic Foil

Embrace timeless elegance with classic gold, silver, or copper tones that exude prestige and sophistication.

Holographic Foil

Unleash a mesmerizing display of color with holographic foil, creating an enchanting rainbow effect that captivates the eye.

Matte Foil

For those seeking a subtle and refined aesthetic, matte foil offers a velvety finish that whispers of understated elegance.

Pigment Foil

Dive into a world of vibrant possibilities with pigmented foils, perfect for creating vivid designs on dark-colored materials.

Specialty Foil

Prepare to be spellbound by a menagerie of enchanting options, from dazzling glitter to captivating marble, woodgrain, and snakeskin. 

Advantages of Foil Stamping: Elevate Your Print Marketing Materials

Unlock the hidden potential of foil stamping and witness your print marketing designs come to life with these remarkable advantages.

Unparalleled Visual Allure

Infuse your creations with an irresistible allure, as the luminous metallic finish of foil stamping sets them apart from the ordinary, leaving a lasting impression.

Enduring Brilliance

Withstanding the test of time, foil-stamped prints retain their lustrous shine, undeterred by the rigors of handling and environmental conditions.

Boundless Versatility

Whether paper, cardstock, leather, or plastic, foil stamping effortlessly transforms any surface into a canvas for your imagination, making it the ultimate choice for diverse projects.

Infinite Customization

Embrace boundless creativity as you explore various foil colors and types.

Tailor each print to your heart’s desire, shaping your brand or design with unmatched personalization.

Value for Investment

Witness the magic unfold as foil stamping delivers exceptional results in a single production step.

It’s the perfect solution for high-end prints, a cost-effective choice that doesn’t compromise quality.

Foil stamping is where brilliance meets craftsmanship, and every print becomes a work of art. 

Ready to elevate your designs and captivate your audience? Contact us today to discuss how foil stamping can play a role in your next print marketing initiative.