7 Top Tips for Print and Email Newsletter Marketing

Try a newsletter when you need to get the word out fast, professionally, and efficiently.

Not only will you have more space for getting your point out, but it also reminds people regularly that you’re ready to do business.

Newsletters are a customizable, affordable, and accessible type of marketing communication.

There are many ways to make your newsletters effective. And it’s time to realize that newsletters are essential to effective email marketing and branding.

Ignoring them can restrict brands from growth.

1. Logo placement

Ensure your logo is front and center on the newsletter’s first page or header so that recipients don’t have to guess (or hunt) for that information.

2. White space

Make sure you don’t cram all your great ideas into one newsletter.

Instead, use white space frequently so that it doesn’t look crowded.

3. Keep it simple

Don’t try to tackle too much detail in your articles.

Keep it reader-friendly. This makes the reader want more and allows you to follow up on the article in future newsletters.

It also leaves the reader interested and possibly wanting to contact you to discuss the issues further.

4. Use bullet points

When you have multiple topics, use bullet points rather than writing a lot of paragraphs.

This allows the reader to scan for information quickly.

In addition, embedding helpful links in your email newsletters and giving visual descriptions can attract more readers.

5. Feature pull-out quotes

When someone has something important to say in the article, and it is a great point, pull it aside in the design.

Make it more significant than the regular text by using it as a graphic, not in the article itself. 

Pull quotes provide a teaser that entices the reader into the story.

6. Have someone edit your articles

Don’t rely on your own wits here.

You will need to have another person edit your articles and layout. It’s hard to catch your own mistakes all the time.

And sometimes, you need another set of eyes on an article in case something needs to be clarified. You might know what you mean, but someone else might not. This is just good practice.

7. Make sure there’s a call to action (CTA)

There needs to be a place (or places) where you encourage the reader to take an action that moves them through your sales funnel.

Call-to-action examples include visiting your store, contacting you for a consultation, signing up for your email list, or making a purchase today.

The point of doing a newsletter is to build the business.

Contact us today to learn about our professional paper, color, and design options for your next print newsletter!

The Beginner’s Guide for Creative Marketing Campaigns

Creativity in marketing campaigns is invaluable. 

Creative campaigns help you stand out, allowing you to reach more people. The more people reached, the more successful your campaign.

But how exactly can you come up with creative marketing campaigns? Below are some ideas to help you out. 

Get inspired for creative marketing campaigns 

Look to places such as social media and local or national news for inspiration. Try to participate in TikTok trends, especially if they connect well to your business. Look to the news. Is anything happening you can find a way to relate to your company? 

Use FOMO for creative marketing campaigns 

FOMO, or fear of missing out, is quite a powerful marketing technique. 

In fact, 60% of people make purchases because of FOMO. Usually, the purchase is within 24 hours. Tap into this through limited-time specials and discounts. Build up the anticipation through emails and direct mail, letting consumers know it’s coming up. Perhaps take it a step further by only making it accessible to people who complete an action, such as visiting your store or following you on social media. 

People will do a lot for limited-time opportunities. 

Be charitable for creative marketing campaigns

Consumers like to support businesses that care about and support good causes. 

82% of consumers prefer companies that support and donate to charities. Look around for causes that you and your employees care about. Find a way your business can support it. Perhaps give it attention within your marketing. Say X% of the proceeds will go to the organization. Or your business will be closed for a day so you and your employees can volunteer. 

Either way, make it known that your business cares about that cause. When consumers support you, they’ll also be supporting others. 

Engage daily for creative marketing campaigns

Not every marketing strategy has to relate to your business directly. 

In fact, sometimes it can be more effective if it doesn’t. Maybe customers don’t want to get an ad from your business daily. But perhaps they do want to get a daily quote, fun fact, cute animal picture, or joke. Allow customers to opt-in or out of this daily content.

Customers will associate your business with something positive while not getting angry for being overly advertised to.

Create interactive content for creative marketing campaigns

Customers enjoy participating actively rather than passively. 

Interactive content includes… 

• A decision tree to help customers make those tough decisions
• A quiz to help a customer discover new things about themselves
• Polls for customers to voice their opinions. 

Giving customers a way to participate in your marketing materials actively makes the experience more memorable and enjoyable. 

Beginner’s guide for creative marketing campaigns

Perhaps your industry has some barriers to entry. 

Help potential customers by creating an easy guide into the industry by defining complicated jargon, providing them with the dos and don’ts, giving insider tips, and everything else they’ll need to get started. 

Provide value for creative marketing campaigns

Stand out from your competitors by adding unique value to your customers. 

Conduct case studies or interview industry experts to get one-of-a-kind information that can only be found through your business. By contributing up-to-date and interesting material to the industry, you’ll draw people in. 

Being creative and coming up with new ideas to reach customers can be daunting. Look around for inspiration and refer to this guide for ideas. 

Every marketing campaign isn’t complete without a diverse method of communication. The more methods you use, the better your chance of reaching people. Limited-time sale notifications can be sent out through direct mail, and a beginner’s guide could be shared through a brochure.

Wherever your creativity takes you, we’ve got you!