9 Easy Ways to Boost Your Sales with Print

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them.

From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing.

Let’s dive in!

Increase Your Sales with These 9 Print Marketing Tips

1. Create Customized Mailers

Customized mailers are a great way to grab your customer’s attention and make them feel special.

Personalize your mailers with unique messages, designs, or images that match your brand and add value to the customer experience.

2. Design Personalized Postcards

Postcards are a simple yet effective tool for getting your message across.

Create postcards with attractive designs and eye-catching images that appeal to your target audience and draw them in.

3. Utilize Promotional Flyers

Promotional flyers allow you to spread the word about your business or product.

Include images, details about your offerings, or a coupon code to get people interested in what you have to offer.

4. Develop Brochures

Brochures give potential customers a comprehensive overview of your business and make them feel informed about the services you provide.

Design effective brochures that communicate all the essential information yet remain visually appealing.

5. Print Door Hangers

Door hangers are an affordable way to reach your local community and attract new customers.

Place door hangers in areas that you know potential customers frequent, such as near the entrance of a store or in residential neighborhoods.

6. Utilize Window Graphics

Installing vinyl signs or decals on your windows will help customers quickly identify what type of business you are and make your shop look more inviting and professional.

Window graphics can communicate important details such as location, special promotions, and contact information.

7. Create Loyalty Programs

At the core of a successful loyalty program is a card or coupon that customers can use for discounts on products or services.

Be sure to include a strong call to action so customers are aware and motivated to join your loyalty program.

8. Update Your Packaging

If you sell physical products, include print marketing materials in your packaging.

Having flyers, postcards, or coupons in your customers’ packages can help boost sales and increase customer loyalty. Not only will this provide customers with information about your business, but it will also make them feel valued and appreciated.

9. Create Customized Stickers

Use customized stickers to give out as free samples or attach them to products purchased from your store.

You can also hand them out at special events like trade shows or conventions. These little touches will create a lasting impression on customers and even spark conversations about your business.

These are just a few ways you can use print marketing to boost your sales. With the right strategy, you can reach more customers and increase awareness of your business.

Ready to boost your sales? Put the power of print marketing to work for you! Contact us today for more information about how to get started!

6 Ways to Elevate Postcard Marketing with QR Codes

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both.

One way to do this is strategically using QR codes on postcards. QR codes provide an exciting opportunity to add interactivity, engagement, and measurable insights to your print marketing campaigns.

According to recent statistics, in 2022, 89 million smartphone users scanned a QR code with their devices. With this number projected to reach nearly 100 million by 2025, it is evident that QR codes have become a prominent tool in connecting offline and online experiences.

Now, let’s explore six creative ways to leverage QR codes on postcards to captivate your audience and boost your print marketing efforts.

6 Creative Ways to Use QR Codes on Postcards

1. Link to a Website or Landing Page 

Placing a QR code on your postcard is a great way to provide more information about your business or organization.

You can use a QR code to link to your website, a landing page for a special offer, or even a video about your products or services. This immediately turns offline traffic into online traffic and gives you valuable, measurable insights into how well your marketing dollars work.

2. Offer a Discount or Promotion

Everyone likes to get something for free or at least at a discount.

You can also use QR codes as an inexpensive way to promote your business or organization. You can use a QR code to offer a discount on your products or services or to enter a contest or giveaway.

3. Collect Feedback From Customers

Seeking customer feedback is vital for growth, and you can use QR codes to collect it.

By creating a survey that you link to a QR code, you can gather immediate responses and gain valuable insights to improve your offerings and meet customer needs. 

4. Drive Traffic to Social Media 

Want to gain followers on social media? Use QR codes!

QR codes can be used to drive traffic to your social media pages. You can use a QR code to link to your Facebook page, Twitter account, Instagram, or any other social media platform. Combine driving traffic to your social media accounts with a discount, and you have a double whammy. 

5. Personalize Your Postcards 

Don’t have enough room on your printed postcard for a lengthy or personal message? QR codes can be used to personalize your postcards.

You can use a QR code to link to a video or message specific to the recipient.

6. Distribute a Free E-Book or Digital Download

Many organizations and businesses use free e-books and digital downloads to gain loyal customers.

With a quick QR code scan, your customers can be led directly to the e-book or digital download, and you can collect valuable data. 

QR codes are a versatile tool that can be used in various ways, which is why they are at the top of the industry trends-to-watch list. Using QR codes on your postcards, you can add interactivity and engagement to your marketing campaigns.

Combining established mobile technology with print marketing will help your business soar to the next level. Contact us today to learn how to start incorporating QR codes into your next round of postcards.